Created a collection of bags for surfers to transport their gear and support the needs of their active life style. Every bag is unique, but is built to support the different activities he or she encounters during the day. The collection includes bags for the daily commute, as well as weekender bags. To differentiate the bags from others available in the market, I focused the design process on functional details and interesting shapes. This kept the bags both practical and fun.
Created a collection that identified a white space opportunity for Men’s apparel at Target. This line included versatile clothing for day and night that incorporated fashion forward, performance, and functionality for a young man with an active lifestyle. During the day the clothing looks like a great comfortable fashion forward item and at night utilized reversibility to transform into a garment that shows a reflective print, providing safety for the cyclist. Every item has performance fabrications providing water resistant, dirt repellent, odor resistant, Hyper-dry technology, and more.
American West is a Mossimo Supply Co. Men’s summer collection for Target. It was inspired by the All-American trend, the Wild West and forth of July. Collaborated with textile designers to create original graphics and prints. The collection consists of two muscle tanks, two vintage inspired t-shirts, Western style woven shirts, one sleeveless hoodie and one Bedford cord short. Detail oriented collection with soft washes for that vintage feel, everything he needs for great 4th of July celebrations.